The highlight of the end of the Zonta year is the Area Workshops. This year the theme was Relevant Voices/Relevant Clubs. All 5 Workshops focused on the use of Social Media and interacting with the Millennial Generation. There was a heavy emphasis on interactive sessions on the several different types of popular social media with time to get set up with sites such as Facebook and Instagram. Younger Zontians, often Millennials themselves, guided us through which site is most popular with which age group and helped with hands on training and answered questions. Many of us set up new accounts particularly with Facebook during these sessions. I even plunged into Instagram.
Here is some advice from Ashley Conard, daughter of incoming Area 4 AD Lisa Conard, who attended and actively participated in the Area 4 Workshop.
1) Facebook and Twitter accounts are a great place to start using only a few social media platforms. LinkedIN is a powerful platform to attract business women. Track the stats for your accounts.
2) Set up Skype for your Club so that members can attend meetings when away OR so that others can host a meeting from afar.
3) Your Webpage should have a list of members and what they do professionally. It should include a list of like-minded organizations that share our vision. Post your upcoming events with QUALITY Pictures. Add a page where a few of your members share their WHY Zonta and reasons why someone should join Zonta (leadership training, skills development etc.). Add buzzwords to get individuals attention like a link to UN WOMEN.
4) Don’t forget the low-tech approach. Make a list of whom you want to recruit and reach out to them personally, invite them to events or a meal. Young people come for food and interesting conversation about issues.